High fashion hits the runway as designers turn to cannabis for inspiration


A roundup of labels and designers hitting a high note

As legalization chips away at the stigma surrounding the drug, fashion is embracing cannabis, both as a motif and as a lifestyle.
As legalization chips away at the stigma surrounding the drug, fashion is embracing cannabis, both as a motif and as a lifestyle. Genifer M Jewelry via InstagramSartorial sophistication is hardly the first thing that comes to mind when imagining cannabis consumers.Design-conscious cannabis accessories have been on the fashion radar for a while — thanks to shops like Allume, Tokyo Smoke, and Beboe in Barneys New York. But fashion-wise, the herb has mostly been relegated to Bob Marley shirts at the local headshop and weed-print bandanas from street vendors in Chinatown… until now.

As legalization chips away at the stigma surrounding the drug, fashion is embracing cannabis, both as a motif and as a lifestyle.

Newer, cannabis-oriented labels like Sundae School are joining brands like Moschino’s Jeremy Scott (who passed out Sakara’s hemp chocolates at a recent show) and Marc Jacobs (who even distributed custom vape pens at his wedding) at Fashion Weeks around the globe to bring cannabis clothing into the limelight.

With the new plethora of options in cannabis couture, it’s pretty safe to say that the stoner stereotype of a frumpy slacker in a tie-dyed Grateful Dead shirt and Dorito-stained sweatpants is a thing of the past.

Need proof? Here’s a roundup of labels and designers that are embracing high fashion.

The Project Runway alum partnered with women’s cannabis network Women Grow for a ready-to-wear collection that juxtaposes high fashion and high models to give new meaning to stoner style.

Momolu (whose name is pronounced “cut-toe mo-mo-loo”) showcased designs comprising polished streetwear and light, flowy dresses made of sustainable fabrics such as hemp and jute down the runway at New York Fashion Week this year — many of the designs prominently featured the Women Grow logo. The pieces were designed to exemplify the power of women in leadership roles and the benefits of cannabis consumption.

Many among the diverse cast of models casually puffed on vapes as they walked down the runway.

“It is Women Grow’s mission not to cultivate cannabis, but to intentionally cultivate female leadership within the cannabis industry as well,” said Women Grow CEO Chanda Mathias in a press release. “While the intersection of fashion and cannabis industries may not seem obvious at first, the collaboration was created to amplify the message of Women Grow—empowerment, inspiration and education.”

The collection was accessorized with bold, gold, cannabis-themed jewelry — such as giant, weed leaf-shaped earrings — by Genifer M.

The renowned jeweller with a passion for cannabis-leaf motifs has created a collection of jewelry for the cannabis connoisseur who likes a to rock shiny stones whilst getting stoned.

The collection features pendants, necklaces, bracelets, earrings, pins, and other jewelry — some cast from real cannabis leaves — in white, yellow, and rose gold as well as sterling silver, mildly reminiscent of Bulgari’s notorious Happy Leaves necklace. Pieces studded with semi-precious stones such as amethysts and garnet, as well as precious stones like sapphires and diamonds are available for those who like a little sparkle with their sativa.

With prices ranging from US$35 for a sterling silver cannabis leaf lapel pin to $6,000 for a 14k yellow gold cannabis leaf pave pendant encrusted with diamonds, there’s something for everyone.

The Dutch fashion house put their patriotism on display at their Fashion Statements Couture show in Paris earlier this year. During the show, a model in a sweeping gown featuring a green, ruffled, antebellum-style tulle skirt with t-shirt top emblazoned with a giant weed leaf and the word “Amsterdam” across the chest flounced nonchalantly down the runway.

As the gowns were essentially fabric-hewn memes waiting to happen, the moment promptly went viral.

Last month, high-end athleticwear label Acabada released a line of upscale activewear using fabric infused with cannabidiol (CBD), a non-intoxicating compound in the cannabis plant, claiming the cannabinoid will “help fight soreness and promote healing” during and after a workout.

The line says the infusion is performed via a technique known as microencapsulation, which wraps “microscopic droplets of zero-THC, hemp-derived CBD with a protective coating” and bonds the fibers to the fabric.

“Our variety of garments were designed with the active woman in mind, providing her the opportunity to not only workout in high-fashion styles, but also continue her day in luxurious fabrics that are breathable and move with her,” Katrina Petrillo, Co-Founder and Chief Creative Officer at Acabada ProActiveWear, said in a press release.

Athletic fashionistas who want to get their hands on a CBD Infused piece will have to hurry. The collection is limited edition, and once it’s sold out, it will be gone like a puff of smoke.

Designed by jeweler and metal smith Erin Rose Gardner, High Society Collection provides Art Deco-inspired jewelry that marries fashion and function for stylish stoners.

The designer makes earrings, necklaces and other accessories that double as cannabis tools, such as the Golden Triangle necklace, which features a simple pendant with clean lines that doubles as a roach clip, and Knocker Drops, a set of gold-dipped brass or silver earrings that also function as a joint holder and tamping tool. High Society also makes versions of most pieces inlaid with abalone shell, black onyx and rose quartz.

The elegant line was inspired by Gardner’s mother, who, she says kept a stylish gold roach clip hidden in a potted houseplant when Gardner was a child.

Some pieces are available in CAD at uncommongoods.ca and shop-allume.com.


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