The state “had the most successful rollout in the industry,” says the chief of the largest U.S. cannabis company, which is looking to get a foothold in this market.
The state logged $39.2 million of adult-use recreational marijuana sales in January, or $3.07 in sales per resident, according to New Frontier Data, a cannabis research company. Those are the second-highest sales per capita during the first full month of legalization among eight other states where adults can buy pot for recreational use. Nevada was the highest at $8.88 per capita in July 2017, a figure bolstered by tourism, according to Kacey Morrissey, New Frontier’s director of industry analytics.
Illinois’s performance is “typical for first month’s sales,” Beau Whitney, executive vice president and senior economist at New Frontier, said in an email. “Illinois is fairly strong out of the gate.”