The king of Margaritaville will be launching his new line of cannabis vaporizer products this Friday.
Jimmy Buffett initially announced the new cannabis brand named after his back up band the Coral Reefers back in September of last year. And now, fans looking to smoke something that will actually make you think you’re eating a ‘Cheeseburger in Paradise’ are in luck. Buffett will be launching the tropical-themed Coral Reefer brand this Friday.
“It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s,” Buffett said in a press release. “But life is supposed to be about having fun and staying healthy enough to enjoy it. I think Coral Reefer will help a lot of folks do that.”
The brand is being launched in partnership with the Florida-based medical marijuana retailer Surterra Wellness.
At launch, Coral Reefer will offer a surfboard shaped vaporizer called the TideRider (there is no subtlety here) and a selection of cannabis concentrates for use with the vapes. Dried cannabis and other products such as edibles are expected to be introduced later this year.
So, if you were planning on smoking up on a Key West beach the 4/20, Coral Reefer might just be the perfect accompaniment to that. Buffett fans outside of Florida will have to wait a little while longer to get their hands on the stuff as Coral Reefer is only available in the Sunshine State right now.