Indoor cannabis faced off against sungrown flower for a one-of-a-kind showdown—proving that sungrown cannabis is not only equal, but superior in taste, smell and potency, compared to its indoor competitor. Sixty-eight percent of blindfolded participants chose sungrown cannabis over indoor flower in a Pepsi Challenge-styled challenge led by Flow Kana.
Taking cue from the Pepsi Challenge and Stephen Spurrier’s 1976 Judgement of Paris—one of the pivotal turning points in the wine world during which Spurrier challenged bourgeois French wine critics in Paris to a blind tasting of the best of esteemed French wines versus the best of California wines, which were viewed as inferior at the time. To everyone’s amazement, the California wines hammered the French competition, putting the rolling Napa Valley wine region on the map once and for all.
Flow Kana rounded up 28 cannabis journalists, critics, social media influencers and industry figureheads in Los Angeles last month to take a blindfolded #SungrownChallenge taste test in which they sampled California’s top-selling sungrown and indoor flower brands to see which one they preferred. The following journalists participated, including myself:
- Bobby Black, Columnist for Leaf Magazine
- Jon Cappetta, VP Content for High Times
- Benjamin Adams, Writer for High Times
- Jackie Bryant, Cannabis Journalist (Sierra Magazine, Forbes)
- Lindsay MaHarry, Cannabis Journalist, Weedmaps
- Mary Carreon, Cannabis Journalist, Merry Jane
- MaryJane Gibson, Cannabis Journalist and Co-Host of Weed and Grub Podcast
- Mike Glazer, Co-Host of Weed and Grub Podcast
- Willie Mack, Co-founder of Think BIG and Frank White
- Kimberly Dillon, Former CMO of Papa & Barkley, Founder of Frigg
- Lizzy Jeff, Cannabis Social Influencer
- Stona Mane, Compton Cowboy
- Laganja Estranja, Cannabis Personality and Influencer
- Liz Rogen, Executive Director of American Academy of Cannabinoid Medicine
- Ngaio Bealum, Comedian, Journalist, Co-Host of Cooking on High
- Jason Pinsky, Producer of Bong Appetit (VICE)
- Adam Ill, Cannabis Social Influencer
- Kiana Anvaripour, CMO Sweet Flower
- Michelle Mendoza, Senior Buyer, Sweet Flower
- Sister Sophia, Sisters of the Valley
- Sister Kate, Sisters of the Valley
- Eric Hiss Loreda, Cannabis Journalist
- Michelle Lhooq, Cannabis Journalist
Sungrown cannabis won the day with 68 percent of votes cast in its favor.
“Like the Judgement of Paris, we’re seeking to challenge the industry’s misguided obsession with THC as the ultimate arbiter of potency, quality and consequently price point. Emerald Triangle sungrown craft cannabis is just as good and potent as indoor.” – Annie Davis
“Nature has been working on this plant much longer than this industry, and that comes across in the blindfolded #sungrownchallenge,” said Annie Davis, Flow Cannabis Co.’s VP of Marketing. “Like the Judgement of Paris, we’re seeking to challenge the industry’s misguided obsession with THC as the ultimate arbiter of potency, quality and consequently price point. Emerald Triangle sungrown craft cannabis is just as good and potent as indoor. In fact, 68 percent of our #sungrownchallenge experts prefered it.”
According to New Frontier Data, indoor cannabis cultivation labs produce 25 times more carbon than outdoor grow operations and are 70 times more energy intensive than typical commercial office buildings. A recent study associated with Colorado State University, and recently published in the journal Nature Sustainability, estimates that growing a mere ounce of cannabis indoors can have the same environmental impact as burning seven to 16 gallons of gas.
Flow Kana’s Sungrown Challenge shows that despite the typical hype that indoor flower varieties receive regularly, sungrown cannabis actually tastes better and smokes better in a blindfolded taste test.
“The #Sungrownchallenge is a creative way we hope to inspire cannabis consumers to start voting with their dollar,” said Mikey Steinmetz, Flow Cannabis Co. CEO and co-founder of Flow Kana. “Since our inception, we’ve been on a mission to challenge the misguided assumption that indoor cannabis is superior in potency and flavor. Not only is this assumption scientifically untrue but it also aids in the proliferation of indoor grows which pose a major threat to our environment as well as the livelihoods of California’s independent, sungrown cannabis farmers.”